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Your partners in progress.

Kate’s love for museums began with a touch. As a young child at the Dallas Museum of Art, she was captivated by the larger-than-life sculptures and the invitation to engage with them. From that point on, Kate became fascinated by the tangible marks people leave behind on places and things–wear patterns in stone staircases, ink smudges on handwritten letters, and the echoes of form between objects made hundreds of years apart. It ignited her curiosity about how things are made, how stories are told, and connections across time and space.
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Now, with over two decades of experience under her belt, Kate brings that passion and perspective into everything she does. As a principal at Story + Reason, she collaborates with clients to help them shape meaningful, relevant experiences for their audiences. Whether it’s reimagining existing experiences or starting from scratch, Kate has a knack for understanding the needs, opportunities, and challenges of different groups—and helping them work together toward a common goal.
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Kate has worked in museums of all shapes and sizes in Texas, New York, and Connecticut, where she leads by example, rolling up her sleeves to do the work while guiding teams to success. Under her leadership, her teams have created programs, exhibitions, and initiatives that earned national recognition for innovation and scholarship.
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Outside of consulting work, Kate teaches soon-to-be museum professionals, sparking conversations about the value of museums and the ongoing work needed to push the field forward. Whether at her desk or in her downtime–baking, kickboxing, cross-stitching, or tackling a crossword puzzle–Kate is always thinking about creating connections between people and the stories that shape the world around us.
Kate Betz
As a young kid, Evan Windham found a book in her grandparent’s basement about storytelling at Disneyland and she’s been hooked on the idea since. She is passionate about creating experiences that do more than just inform—they inspire and connect. As a principal at Story + Reason, she’s dedicated to bringing together diverse perspectives to shape powerful, shared narratives. For Evan, the magic of storytelling lies not just in the stories themselves but in the connections they build.
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Evan has led award-winning digital and physical projects, from podcasts about the human impact of war to web projects that encourage everyone with an Internet connection to share their stories. She’s led digital outreach efforts and managed multimillion-dollar projects, always focused on making experiences more engaging and accessible while driving change. She loves asking questions, finding solutions, and making things better.
Before stepping into the museum world, Evan worked closely with small businesses and nonprofits in rural areas, helping to strengthen ties between local government and communities. Earlier than that, her work in global science and crisis communication underlined the critical importance of choosing the right words to convey the right message at the right time.
